The Federal Trade Commission (“FTC”) recently issued a proposed order requiring BetterHelp, an online counseling service, to pay $7.8 million over misrepresentations to consumers and improper disclosures of consumers’ health information to advertisers, such as Facebook, Snapchat, Criteo, and Pinterest. This order and consent agreement comes a month after the FTC entered a settlement with GoodRx for similar privacy violations, which we examined in the following article here.Continue Reading BetterHelp… Themselves: FTC Fines Company for Improper Deceptive Advertising Practices
Sean Buckley counsels innovators in two worlds—digital media and healthcare. They're not as different as you might think. Both industries require Sean to master the legal framework and distill the business complexities. With that knowledge, he offers inspired solutions and actionable advice to improve legal processes and contract management and quickly executes deals that hold up over time. The marketing, media, and advertising space is a brave new world for influencing consumer behavior online. In this arena, Sean helps ad agencies, media platforms, and advertisers, including Fortune 500 brands, structure deals that influence the marketplace.
How does Facebook know you want sugar-free snacks? These personal ads may have targeted you based on your online searches or a refill of your diabetes medicine collected by the digital health company GoodRx. GoodRx has been sending this personal health information such as prescription information to ad platforms like Facebook and Google to use and monetize your data.
The Federal Trade Commission (FTC) has released its annual Privacy and Data Security Update, which highlights the FTC’s activities during the past year. The FTC, the U.S. agency tasked with a unique dual mission to protect consumers and promote competition, detailed its record year for enforcement actions aimed at protecting consumer privacy and data security.
The FTC’s primary enforcement authority comes from Section 5 of the Federal Trade Commission Act, which prohibits unfair or deceptive practices in the marketplace. The FTC also has authority to enforce a variety of industry-specific laws, including the Gramm-Leach-Bliley Act, the Truth in Lending Act, the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, the Children’s Online Privacy Protection Act (COPPA), the Equal Credit Opportunity Act, the Fair Credit Reporting Act, the Fair Debt Collection Practices Act, and the Telemarketing and Consumer Fraud and Abuse Prevention Act. The FTC has used its authority to address a wide range of practices affecting consumers, including those that come with the development of new technologies and business models.
Continue Reading FTC Releases Annual Privacy and Data Security Update